5 Ways to Maintain Your Website Health

Your website is finally finished! You are celebrating, a job well-done! But did you know your website needs ongoing maintenance to perform as it should, attract customers, and rank in search engines? Here are the best practices for keeping your website in tip-top shape:

1. Set up Google Search Console (formerly webmaster tools).

Monitor your website health regularly by checking the Search Console. A wealth of information is available there, including 404 errors, site appearance, how Google is crawling and indexing your site, and even tips for improvements. Make use of this free tool. Set up alerts so that you’re emailed when an issue arises.

google search console

Google Search Console

2. 301 redirect any 404 errors.

A 404 error frustrates users – if someone clicks on your site and is met with a 404 error instead of the information for which they were searching, it’s likely they’ll turn to another resource. Check for broken links on your site. If you link to another page or post on your website, make sure your links are live.

3. Add fresh content regularly.

Content isn’t just words on a page. Yes, publishing a blog on a regular basis is key – and be sure to link back to your “cornerstone content”. But don’t forget about video, images, infographics, graphs, white papers, and case studies. Create a YouTube channel and upload videos. Then embed those videos on your website. Users love videos and pictures – and so do search engines. Both are ranking factors.

4. Check for and install updates.

If you have a WordPress site, always use the most recent version – that means install the latest update. With each new release, they fix bugs, add new features, improve performance, and enhance existing features to stay up to date with new industry standards. Also check for and install plugin updates on a regular basis. But be sure and create a back-up of your site first!

5. Test your page speed.

A number of free tools are available to test your site speed such as Google PageSpeed Insights and GTMetrix. If your site has critical page speed issues, address them quickly by using plugins if you feel comfortable or hire a developer to make improvements manually.

Your website is never finished. But if you make a practice of spending a little time regularly to maintain your site, you’ll be able to avoid many potential problems. By doing this website housekeeping and updating, you will continue to enhance your user experience as well as improve your rankings in search engines.

Whether you need assistance with your website maintenance, need a brand new web design, or a website redesign, Brum Advertising can assist with all of your digital marketing needs. Contact us at 205.447.9871