Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO in Birmingham, Alabama

A Holistic Approach

Brum Advertising maintains a holistic approach to SEO and the visibility and appearance of search engine rankings – it’s no longer enough to simply rank – companies have to earn their clicks. While on and off-page SEO are helpful concepts, they are no longer enough and can’t stand alone as a sole strategy. There are many ranking factors to consider.

In the past, the goal of SEO was to impress (or trick) the search engines so that they’d give higher rankings — with the ultimate goal to achieve the coveted #1 spot in search results for one of your target keywords. Today, search engines are smarter. They can tell the difference between websites that are designed to game the system, and legitimate websites that are providing relevant high-quality content. Brum Advertising SEO Services are focused on optimizing for the searchers, not the search engines.

SEO isn’t a technical skill, it’s a marketing strategy that utilizes technology. On-page SEO is the strategic implementation of keywords and phrases – utilizing metadata such as, title tags, headers, meta descriptions, and more. Websites should still be using keywords – but rather than stuffing them unnaturally throughout every page, we encourage clients to think about the value they want each page to provide, and which keywords/phrases match that value. And rather than repeating the same word over and over again, using a diverse set of related keywords and phrases to increase rank for a variety of long tail keywords.

Brum SEO Guiding Goals:brum-advertising-SEO-services 

Increase search engine result page (SERP)  rankings and achieve a significant increase in search presence based on your company’s natural keywords and phrases.

Maintain and continue to strengthen search rankings as well as expand your key terms and phrases, social search, web content, link-building, and page
authority.

Monitor and maintain basic on-page SEO, including creating and optimizing strategic new content and pages.

Drive targeted online visitors to drive increase conversions, leads, and ultimately, customers.

Off-Page SEO – The Sauce to Fuel Your SEO Efforts

The key to off-page SEO is unique, fresh, and quality content that your current and potential target audience finds valuable. Here’s the an excerpt from
Google:

“Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful
for their visitors.”

Off-page SEO is continual improvement to your overall authority on the web. The purpose of off-page SEO is to attract inbound links (or “backlinks”) from relevant, authoritative websites by creating valuable, high-quality content that’s targeted to specific, well-defined audiences. Once your site is optimized with a solid foundation with on-page SEO, it’s time to create and implement an ongoing inbound marketing plan and strategy. This will be the fuel that will drive your long-term search ranking success and brand authority.

Contact Us – Achieve Your Own SEO Success

The Brum Advertising team has a proven track record of SEO success stories, including ranking in the Google Local Pack and organically.  Become one. Contact us today and put our team of SEO experts in Birmingham, Alabama to work for your company or organization.

Does your website need a fresh new look focused on user experience and navigation? Check out our web design page.

BRUM ADVERTISING

Call Brum Advertising, an advertising agency that offers SEO and web design in Birmingham AL. We provide creative web design and marketing solutions for businesses and organizations.

2700 Corporate Dr #200
Birmingham
AL
35242
Phone: (205) 447-9871 Phone