The World has no Shortage of Websites
Ever wondered just how many active websites there are in the world?According to InternetLiveStats.com, there are presently about 1 billion websites! Approximately 10 websites are created every second.. or 600 every minute.. 36,000 an hour.. 864,000 every day! So the world has no shortage of websites.
How to Make Your Website Great
With so many websites, how do you make yours great? How do you make it stand out, be relevant, and actually get found in search? A great website is one that does a few things for the consumer and the business owner.
Relevant and Current Information
First, for the consumer, a great website is one that provides relevant and current information. It’s a site that helps the client decide whether to buy their product or service from you or ultimately from one of your competitors. Great websites look professional, showcase what you do, and are easy to navigate. You must ask the question: “Does my website fulfill a vital need for interested consumers?” If the answer is no, then why have a website. If the answer is yes, you will ultimately reap the benefits of having a great website.
Great Websites Make The Phone Ring
Second, to you the business owner, a great website is one that ultimately makes sales for you by making your phone ring! If you talk to people in most industries whose business is found in the organic search rankings on page 1 of Google for the services and products that they offer in your city, you’ll hear great stories of how a large chunk of their business is a result of their page-1 presence in Google! To be considered relevant today in business, you must be found high in search, most preferably on page 1 of Google.
SEO Helps the World Find Your Great WebSite
Finally, having or not having a solid SEO plan is crucial to your business either thriving or dying on the vine. If a tree falls in the forest and no one is around to hear it, does it make a noise? Without ears to hear it, only meaningless vibrations are present, right? In the same way, you can have the greatest website on Earth, but if no one can find your site in search, it doesn’t matter how great your content is. So, in order to be truly Great, your website must also be able to be found by potential customers searching for the services or products you offer.
Brum Advertising is a full-service advertising agency offering traditional marketing, SEO, and web design in Birmingham AL and around the country.